19 October 2006

1145) Assembly Of Turkish American Associations’ Public Relations Campaign Regarding Ottoman Empire’s Deportation Of Armenians

Public Relations And Political Controversy: A Case Study Of The Assembly Of Turkish American Associations’ Public Relations Campaign Regarding The Ottoman Empire’s Deportation Of The Armenians

Thesis, by Tamar Grace Meguerditchian
B.A., Loyola University New Orleans, 2004
May 2007

ABSTRACT

An organization will almost always use persuasive communication tactics to influence public opinion. Persuasive communication tactics can be either pubic relations or propaganda. The definitions of both public relations and propaganda, as well as a study of the relevant models, reveals that neither practice heavily stresses the importance of social responsibility. Using the importance of social responsibility in honest persuasive communication tactics, this qualitative case study of the Assembly of Turkish American Associations’ (ATAA) determined that the efforts of the ATAA’s persuasive communication efforts are in line with the methods of propaganda, as stated in the operational definition of propaganda and in the objectives of the synthesized propaganda model. . .

TABLE OF CONTENTS
ACKNOWLEGEMENTS……iii
LIST OF TABLES.…………..vi
ABSTRACT………………..vii
CHAPTER
1. INTRODUCTION AND JUSTIFICATION………1
The Assembly of Turkish American Associations….2
The Assembly of Turkish American Associations’ Web Site….3
Justification: Public Relations and Ethics……6
Persuasive Communication…7
Public Relations……..8
Propaganda………….10
Statement of Purpose……..11
2. HISTORICAL OVERVIEW OF THE MODELS……13
Grunig and Hunt’s Public Relations Models…..13
Propaganda Models …19
Lasswell’s Propaganda Model…….19
Herman and Chomsky’s Propaganda Model……23
3. MODELS FOR APPLICATION……………30
Public Relations: Grunig and Hunt’s Asymmetrical Model….30
Propaganda: Synthesized Propaganda Model……...32
Persuasive Communication Campaigns and Ethics..34
4. RESEARCH QUESTIONS ………………37
Operational Definitions…………….37
Rationale and Research Questions………38
5. METHODOLOGY .40
ATAA and Sample Publications……………40
Operational Definitions………………..43
Close Reading, the Synthesized Propaganda Model and Public Relations……44
6. ANALYSIS………..51
The Armenian Allegation of Genocide: Facts…52
The First Shot……..73
Hitler and the “Armenian Question”……...92
Perpetuating the Genocide Myth…………106
Facts and Discussion Points in the Armenian Allegations….120
Let Historians Decide on the So-called Genocide…..127

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